Activewear. What can I say? We millennials love yoga pants. Why? Because, they’re amazing. They are comfortable, stretchy and they hide your gut after eating too many smashed avo’s. What more could you want? But just how much do we love active wear? A study conducted by Roy Morgan (2014), reports that 1.6 million millennialContinue reading “Just Do It”
Category Archives: Uncategorized
The Internet Killed the Radio Star
The music industry has changed tremendously as a result of digital technologies and the internet. Music has evolved throughout the ages, from Tchaikovsky to legends like Frank Sinatra, Elvis Presley as well as Queen and Pink Floyd having paved the way for current and future artists to come (Sorry Travis Scott, Sicko Mode is notContinue reading “The Internet Killed the Radio Star”
Netflix’s Business and Revenue Model
Netflix is an industry leader in online streaming services. Digital streaming has transformed the way in which we consume media. Online streaming services are slowly replacing expensive television and cable companies such as Foxtel, that require installation and equipment. Incorporating a Business-to-Consumer (B2C) model, Netflix supply content to their customers using an affordable monthly subscriptionContinue reading “Netflix’s Business and Revenue Model”
Innovation in Salesforce.com
Salesforce is a cloud-based stakeholder engagement platform that provides users with a truly contemporary interactive experience in many business areas including marketing, sales, service, commerce, analytics and more. Salesforce.com was founded in 1999, by Chairman and co-CEO Marc Benioff, gaining an early-mover advantage, the company was the first to provide on-demand software solutions for CustomerContinue reading “Innovation in Salesforce.com”
Is banking getting social?
Gone are the days of standing in line at your nearest financial banking branch to cash a cheque or deposit some money. Innovation in technology has improved the way in which consumers handle their finances. In this current social media age, financial service institutions that embrace social media have a competitive advantage, being able toContinue reading “Is banking getting social?”
Keeping up with King Kylie
Kylie Jenner is one of the most renowned household names of the 21st century. The youngest of the Kar-Jenner Klan, Kylie’s rise to fame is largely a result of her social media use. If you’re an OG Kylie fan, you will remember her from “Vine” (If you don’t know what Vine is, LOOK IT UP).Continue reading “Keeping up with King Kylie”
Breathing Activity
It turns out my editing skills are below average! But here is a video I put together of some of my favourite sunsets and sceneries in Perth, Western Australia. Take a minute out of your day to breathe and relax whilst watching this video!
Online Customer Experience: The Iconic
Online shopping is undoubtedly one of the best technological innovations since the invention of the mobile phone. It is also one of the reasons I will never be able to buy a home, screw avocado toast. Online shopping is like the adult version of going to an ice-cream shop, except your choice of ice-cream isContinue reading “Online Customer Experience: The Iconic”
Case Study: eBay
Discuss how eBay has had to evolve its online brand proposition and communicate it to achieve continued growth. eBay is an online retail marketplace that utilises a Consumer-to-Consumer (C2C) business model. Digital Marketing strategies play a monumental role in ensuring companies like eBay maintain a competitive advantage in the market. eBay’s brand proposition has greatlyContinue reading “Case Study: eBay”
Marketing with Mel 