Tag Archives: #eBay

Discuss how eBay has had to evolve its online brand proposition and communicate it to achieve continued growth. eBay is an online retail marketplace that utilises a Consumer-to-Consumer (C2C) business model. Digital Marketing strategies play a monumental role in ensuring companies like eBay maintain a competitive advantage in the market. eBay’s brand proposition has greatlyContinue reading “Case Study: eBay”