What is Digital Marketing?

Digital Marketing concepts were first introduced in the 1990’s when answering your landline meant sacrificing your internet connection. During this time, digital marketing was mainly focused about advertising to customers (Ghotbifar, 2017). In 1999, the world was introduced to WiFi (*Hallelujah*), with it the birth of the social media era swiftly ensued, and the daysContinue reading “What is Digital Marketing?”

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